A landing page is any web page that a visitor can arrive at or “land” on, so it’s a page distinct from the main website that was designed for a certain objective.  Landing pages should not have any global navigation and drive the attention only to the information posted on it.

There is no exact way to make to make a perfect landing page, it depends on the topic of the website and your goals. But still there are some key points you should focus on when creating it. Here are some ideas how to improve the design and make a better user experience for your visitors. Also don’t forget there is always a room for improvement, don’t forget to try new variants to find the best decision.

via Formstack